1. Data Controller

Urban Beach / Grupo K
Address: Cais da Viscondessa, 1200-109 Lisboa, Portugal
Phone: +351 961 312 719

If you have any questions about this Privacy Policy or your personal data, you can contact us at the details above.

2. Personal Data We Collect

We collect information that you voluntarily provide to us and data that is automatically collected through your visit to our website:

a) Information You Provide Directly

  • Name, email address, phone number

  • Contact form submissions

  • Event booking or reservations details

  • Communications with us (email, social media, customer support)

b) Automatically Collected Data

  • IP address

  • Browser type and device information

  • Cookies and similar tracking technologies

  • Pages visited, interaction data and referral source

Automatically collected data may include personal identifiers when combined with other data and is used to improve our Service. GDPR Local

3. How We Use Your Personal Data

We process your information for the following purposes:

  • To provide and improve our services

  • To respond to your inquiries and manage bookings

  • To send you updates, newsletters or promotional messages (only with your consent)

  • To analyze trends and track usage of our Service

  • To comply with legal obligations

Data collected automatically may also be used for analytics, marketing improvements, and ensuring the security of our website. GDPR Local

4. Legal Basis for Processing

Our lawful basis for processing personal data includes:

  • Consent: When you consent to receive marketing communications.

  • Contract performance: When processing is necessary to fulfill a booking or service request.

  • Legitimate interests: For analytics, improving our services, and fraud prevention, provided these interests do not override your rights.

  • Legal obligation: When required by law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Recognize returning users

  • Understand how visitors interact with our website

  • Provide personalized content and advertisements

You can manage cookie preferences via browser settings or cookie consent tools on our site. For more details, see our Cookie Policy (link).

6. Sharing Your Data

We do not sell your personal data to third parties. We may share your information with:

  • Service providers who help operate our website (e.g., analytics providers)

  • Payment processors (when you make transactions)

  • Legal authorities, when required by law

Any third parties that process personal data on our behalf are subject to data processing agreements and GDPR requirements. GDPR Local

7. International Transfers

If we transfer your data outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or transfers to countries with adequate data protection.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy, or to comply with legal obligations (such as tax or accounting requirements). After that, information is securely deleted or anonymized.

9. Your Rights Under GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request portability of your data

  • Withdraw consent at any time

To exercise these rights, contact us at [Insert contact email]. You also have the right to lodge a complaint with the Portuguese Data Protection Authority (CNPD).

10. Security

We use appropriate technical and organizational measures to secure your personal data against unauthorized access, alteration, disclosure, or destruction. However, no system is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our Service is not directed to children under 16 years of age. We do not knowingly collect personal data from minors. If you become aware that a minor has provided us with personal information, please contact us.

12. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Effective Date”.